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Our process lies at the heart of our practice. Developed and honed through years of real-world application, it is much more than a way of creating great strategies and designs: it is the way we help our clients discover the meaning in what they do. Of course, the process is designed to be modular, so that we can apply as many components as are desired by or necessary for a given client. We guarantee that our process will produce unexpected insights and meaningful customer connections. |
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| HOW IT WORKS |
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needs assessment |
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Taking the broadest possible view, we work with you to articulate the problem to be solved. Surprise is the order of the day. Often clients who come to us thinking they need to redesign their website, for example, discover that they need to re-learn the language of their customers first. |
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business mapping |
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Your needs take place within the complex ecology of your business as a whole. We create a conceptual atlas of your partners, customers, prospects and competitors, and also the values, ethics, goals and beliefs that drive their daily activity and that of your enterprise. |
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research |
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Research is a tool for enhancing your understanding of yourself and your customer, not an academic pastime. That’s why we carefully design each research project to garner the best information about the personal, direct and global values and drivers that shape the world of your customer. When research is performed properly, the path becomes clear. |
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value alignment |
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As a business lives its life, it grows and changes. Its values need to grow and change as well. The initial stages of our process often uncover areas of misalignment between the unconscious values of a company and the expression of those values in the marketplace and the world. We understand that meaningful customer experiences only occur when values and actions are aligned. |
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visual and verbal position |
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Every business functions within a constellation of other entities that determine not only its market position but also the very language or languages in which it can speak. We elaborate your current position within this system and demonstrate:
- what the images and words you present to the world are saying
- whether or not the message is being heard as you intend it, and
- whether or not your customer can relate to it.
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expected results |
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Your expectations will grow and change as your project grows and changes. We work with you to establish a set of realistic measures by which an initiative can be judged for success. |
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marketing plan |
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We passionately believe that following a principled strategy informed by values and authentic goals is a superior path to success. We deliver plans that are based on research, thought and attention to the larger goals of the organization. |
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